AW Job Opening - Outreach and Technology Director
Posted: 05/19/2014
By: Mark Singleton
American Whitewater is seeking an energetic and dynamic individual to fill the position of
Outreach and Technology Director. If you thrive in collaborative processes and have a strong
communication skill set, this could be the job for you.
TITLE:
Outreach and Technology Director
JOB CLASS: Regular Full-Time, Salaried
REPORTS TO: Executive Director
OVERVIEW
The Outreach and Technology Director is located in the Sylva, NC executive office and works
closely with the Executive Director and staff managing American Whitewater’s outreach,
membership communications, event programs and technology needs. He/She will represent American
Whitewater in a professional manner both in planning and execution of outreach, communications
and events. The job involves extensive travel during the summer and fall. He/She must be very
familiar with the whitewater industry, membership/business development, technology tools and the
mission of American Whitewater.
RESPONSIBILITIES
The Outreach and Technology Director is responsible for developing, coordinating and implementing
technology and outreach needs.
Website and Technology (30%)
• Oversee website's general direction and projects
• Direct contract programming labor and prioritize projects
• Track website issues and ensure their resolution
• Design and direct improvements and fixes as needed
• Administration of Google Apps services (email, drive, etc.)
• Minor tech support for staff
Member Engagement (30%)
• Work with Membership Director to create yearly membership plan
• Membership drives
• Event presence
• Member reward programs
• Create and implement new membership outreach / advertising programs
• Design and update membership tools
• Track effectiveness of various membership initiatives
Events (10%)
• Provide leadership to AW branded events (Gauley Fest, Deerfield and Feather)
• Assist in promotion of other events that benefit AW as needed
AW Journal (10%)
• Responsible for selling, placing and coordinating magazine advertising
• Oversight of production process including timeliness and budget
• Maintain forward outlook and adapt publication as necessary
Partnerships (10%)
• Sales of partnerships to outdoor industry partners
• Implementation of promotional parts of partnership agreements
• Build relationships with corporate partners
Social Media (10%)
• Administer Facebook page and Twitter account
• Come up with and share engaging content
• Post organizationally important content
• Respond to posts/questions as appropriate
ORGANIZATIONAL SKILLS
• Entrepreneurial self-starter
• Excellent communication skills
(written, oral, presentation and electronic)
• Basic graphics and design skills a
plus
• Strong interpersonal communication
skills
• Effectively manage volunteers
EXPERIENCE
• Understanding and knowledge of
Drupal website editing tools
• CiviCRM database management
experience
• Engagement organizing
• Three or more years outdoor
industry or non profit experience
• Four-year college degree or
equivalent experience
• Experienced at multi-tasking and
maintaining a long-term view
ABOUT WORKING AT AMERICAN WHITEWATER
American Whitewater values a collaborative, team oriented work environment. Success is shared
with all stakeholders: staff, volunteers, board members, canoe clubs, government agencies and
other partners. If you thrive in partnership, information sharing and collaborative processes, AW
can be a very rewarding work experience.
The mission of American Whitewater is to conserve and restore America’s whitewater rivers
and to enhance opportunities to enjoy them safely.
TO APPLY
Please submit a resume and cover letter to Mark Singleton at mark@americanwhitewater.org
(no phone calls please)
Deadline for applications is June 1, 2014 or until filled.
American Whitewater is an Equal Opportunity Employer