Liquid Logic continues to assert itself as a leader in the whitewater industry by being the first organization to participate in AW’s new Blood Drive program. AW memberships represent the very life blood of the only organization that works full time making sure you have the opportunity to enjoy America’s premiere whitewater rivers. Liquid Logic understood this need and in a show support never witnessed in the whitewater industry became the only organization to ensure that every member of the Liquid Logic family supported AW with a personal membership. Shane Benedict challenges other organizations to follow Liquid Logic’s lead. Recently, the number of paddlers stepping up and demonstrating the willingness to ensure that American Whitewater has the resources it needs to protect and restore rivers across the United States has been on the decline. With a membership of only 7,600, AW struggles every day to fight the good fight and a steady supply of memberships ensures that the work can continue.For more information about an AW Blood Drive at your place of business, contact Jessie Rice (Membership Coordinator) at 866-BOAT4AW.