Communicating the difficulty and danger posed by rivers and rapids can be a challenge. For the general public, rivers can be hazardous when people do not have the skillset to safely navigate them and for those who are unprepared or not informed of the hazards associated with recreating in rivers. Often, the general public are not appropriately educated about river conditions, equipment, natural and human-made hazards, navigating a river safely, and other important information that may prevent accidents and tragedy on the river. Some river recreation sites attempt to warn people of these dangers and supply guidance and best practices through signage at recreation sites and river access points. Yet, many river sites across the nation still use aged and unreadable signs that lack critical information, supply too much information, or have inconsistencies in signage structure, graphic content, and placement.
Typically, signage installed at river access sites is a special effort by management agencies to address individual needs or requests. This reactionary approach to signage naturally creates visual clutter within the environment and presents a disorganized and disorienting feel to the access site’s appearance. Areas that are unsightly, cluttered, or feel uncared for can lead people to vandalize and mistreat the space, and signage is unseen or ignored. Inconsistent signage negatively impacts a user’s experience and impairs their ability to enjoy rivers safely.
With the support of the Coast Guard Boating Safety Program and in partnership with environmental design firm Tangram, American Whitewater has developed an open-source toolbox supplying graphics, messaging, sign templates, sign placement criteria, and other content guidelines for safety and wayfinding signage for river access sites. The toolbox serves as an essential guide to help site managers develop an effective signage program that conveys critical information and is customizable for their site. The primary goal of the toolbox is to effectively communicate safety messaging. Safety signage plays a crucial role in educating river recreationists and creating awareness about dangerous and prohibited actions, safeguards and procedures, equipment that must be worn to recreate responsibly, hazards or potentially dangerous situations.
American Whitewater Open-Source Signage Toolbox, Best Practices Document:
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River Safety Graphic Elements in Vector Graphic Format:
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Paddlewise: A Responsibility Code for River Runners
American Whitewater partnered with NRS to develop PaddleWise, a responsibility code for paddlers for river runners. We have developed a Toolkit with graphics and messaging to spread the PaddleWise message: www.paddlewise.org/ #PaddleWise